For a new debut on European market,
Altra Running needed to enhance its online presence
without a complete separation from the US metrics. 

Inheriting all the assets and studying the past communication,
a new website was born with a similar look 'n' feel regarding the US one
but also with a decisive touch of design, at the same time technical looking and fashionable, desirable. 
Assets that will be used also for the newsletter design, as well as all the part
dedicated to adv, performance banner and updates.

Just a very quick look
into design

Here you can see some of the visual treatment and the UI choices made during the overall projects.
The main challenge was to stay coherent despite having to show two different souls of the product: trail and road.

Let's get in touch!

Phone: +39 366 14 70 213
Email: roberto.tanzillo@gmail.com
Instagram: @iltanzillo

© Roberto Tanzillo 2021
Visual & UI Designer